Director: Morgan Spurlock
★ ★ ★ ☆ ☆
As long as you disregard the concert footage and accept the notion that this is music that couldn’t really get any worse, then this profile of overnight-sensation boyband One Direction is really quite engaging. The main thing to note is how well they come across, a bunch of cheeky, decent lads having some fun ever since Simon Cowell moulded them from five X Factor rejects into the biggest band in the world, a phenomenon perhaps not seen since The Beatles. We follow them on their worldwide tour, focussing on the heartfelt devotion of the fans, and their sincere gratitude for it, noting that they're constantly on the road and working incredibly hard, at the same time as they're little more than wee boys whose mammies miss them. Sure it’s a whitewash, with Cowell no doubt supervising every frame to ensure there’s no suggestion that they drink or swear or stay up past 10.30. But it’s got a sense of humour, wheeling out a neuroscientist to explain about the dopamine and the affect this has on the hyperventilating throngs of teenage girls who follow them. What’s of even more interest is the unprecedented amounts of money that facilitates - this may be music that makes Take That look like Led Zeppelin, but that’s very far indeed from the point.
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